Entries by Roy de Souza

Building a Brand: For Publishers

All publishers will not survive the latest onslaught of Facebook changes and GDPR compliance. At least not with an advertising model. But should they? The combination of an almost limitless content  supply of sometimes questionable quality, the “Amazon effect” on brands, and the intolerance of consumers for slow-loading pages and interruptive ads will cause a […]

Lost Trust is Hard to Rebuild

It was the mother of all ad frauds. A group of Russians working with the Kremlin and desperate to have anyone elected but Hillary Clinton set up a pseudo- ad agency with a budget of $1.25 million a month and bought ads on social media platforms like Facebook and Instagram, measuring viewability, comments, and engagement. […]

Our Formats Meet Better Ads Standards

There’s a reason we’ve been around since 1999 and are still here for our publisher partners, our brands, and their agencies. It’s because we actually care about what we do and take pride in our work. We try to adhere to all the better ads standards coming into the industry before everyone else. As a […]

Zuckerberg Sucks Air Out of CES for Brands

Any real news out of CES this week was drowned out by either the two-hour power outage that plunged the main hall into darkness or Facebook’s announcement that it was once again tuning its newsfeed to promote meaningful interactions among individuals at the expense of all the publishers who used it as a lifeline after […]

Facebook Shifts Again

Facebook has decided, at least in 2018, to deprioritize publishers, leaving those who invested heavily in support for Instant Articles and videos with money that might have been better spent with the feeling that they have once again been betrayed by the social media behemoth. Wasn’t it just two years ago that Facebook attracted publishers […]

Are SSL Certificates Still Safe?

Now that everyone on the internet knows that SSL certificates are supposed to guarantee a certain level of security, it’s disturbing to learn that even information entered through an encrypted connection can be subject to phishing attacks. Phishing attacks on a a site with a SLL certificate are particularly dangerous because they are unexpected. However, […]

Better Ads in 2018 from ZEDO

For the past six months, we’ve been writing about efforts to make the advertising industry better, which are tantamount to saving free content on the web. After all, if the industry continues to ignore consumers, they will simply turn off ads. Many efforts are focused on this direction, including several promising blockchain startups aiming and […]

IAB’s TAG Program Works, but Too Expensive

Just in time for all the changes in the global market that GDPR will bring next year comes the welcome news that Trustworthy Accountability Group (TAG) certified companies experienced 83% less fraud this year than the market as a whole. TAG, as you may remember, was an initiative we worked with two years ago when […]