About two years ago, I wrote about my belief that high quality publishers could make Internet advertising work at least as well as the best TV advertising. At the time, that was a pretty lonely position. In a world of banners and remnant inventory,online advertising was heading toward commoditization. Yet I continued to believe that we could […]
Online media is growing up. Once thought only appropriate for performance advertising, it has now entered many media plans much earlier in the marketing funnel—at the stage of building the brand. This has made media planning more complex, especially as real time bidding now constitutes almost 40% of ad sales. How does a media planner […]
Recent tectonic shifts in the advertising ecosystem have left all parties reeling and reaching for something firm to hold on to. In the past two years, You Tube, where dancing babies and talking heads once prevailed, has become the home of major celebrities. The online content world has shifted from text to video almost overnight, […]
Our industry is changing fast. We’re aware of that, and our technical team is hard at work coming up with new, more effective solutions to help advertising survive and content continue, in most cases, to be free. Advertising is the time-honored way to support content, but the invasive methods of some marketers have brought about […]
For the second year in a row, ZEDO has been named to the Online Trust Honor Roll in recognition of our leadership in brand protection, online security, and privacy best practices. The Honor Roll calls out for praise those companies who best protect their own brand and their customers from cybercriminals. OTA, a nonprofit organization […]
We haven’t been marketing our ad server lately,because it has been in transition. But it is still our flagship product, and recently we’ve done a lot of work to distinguish it from those of our competitors. ZEDO ad server is now a completely cloud-based next-generation ad server, able to do things our legacy competitors can’t. For example, […]
The Economist is one of the success stories in the shift of news media from print to digital. Its web site receives 7.8 million unique visitors each month, most introduced to it through social media, where it has over a million Facebook followers, and Twitter, where it has two million followers. It also has a […]
This morning I read a post from MediaPost’s RTB Insider talking about how to use viewability to buy media. The thrust of the post is to tell people we need a technology to show whether an ad is viewable BEFORE it is served. The author, Alex White from DG-Peer39 , insists this technology isn’t available […]
Susan Wojcicki, SR VP of Advertising at Google, has been keynoting several conferences lately, trying to get the word out about Google’s view of the future of advertising. Happily, her main points reinforce our vision, especially points 1,3,and 5. Sometimes a company Google’s size has the money and time to spend to educate the market, […]
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