Entries by Roy de Souza

Will Facebook Beat Google for Mobile Ad Dollars?

Once Facebook realized that it was a large publisher of user-generated content rather than merely a directory for college students, it set about figuring out how to win on all sides of the advertising business rather than be content merely to sell ads on its own  site. In the past several months, with the release […]

Almost Half of Video Consumed is Advertising

An amazing new chart we discovered this morning via Statista has demonstrated that there’s a reason publishers like our native InArticle Video ads. As of March 2014, nearly 40% of all video viewed online was advertising. Even advertising-averse Millennials seem to be watching video ads online. According to comScore, “Americans viewed more than 28.7 billion […]

Mobile Crosses Desktop in the UK, MEA

As far back as 2010, Morgan Stanley predicted that the mobile web would rule by 2015. Well, we beat that prediction in the US back in February 2014,   CNN Money wrote the story, which turned up a more important fact: that most of mobile traffic occurs through apps, and only 8% through browsers. “Mobile devices […]

Programmatic Spend Reveals Greater Planning

Programmatic advertising has outgrown its original reputation as a place to pick up cheap remnant inventory at the last minute. As brands and agencies try to meet consumers where they are, they are finding the need to look across the media landscape for the same customer on a number of different devices and on a […]

Online Video Advertising Continues to Grow

A new study by Woodside Capital Partners says the ad tech industry is at an inflection point, driven by four key trends: mobile, social, video, and data analytics. We agree, and as one of the most experienced players, we’ve tended to avoid the fund-raising and M&A frenzy in favor of product development and expansion through […]

Effectiveness: It Starts with Viewability

The problem of viewability is an important one, but it’s only a first step in delivering ad campaigns that brands find effective. Effectiveness is what brands are measuring now. As a company that’s been on the bleeding edge of this issue for two years, we were glad to see more publishers understand that their inventory […]

ZEDO Named Top Trusted Website in OTA’s 2014 Online Trust Honor Roll

ZEDO, INC., the leading independent advertising technology partner for publishers, announced it is has been chosen for the Online Trust Alliance (OTA) 2014 Online Trust Honor Roll for the third year in a row. This honor demonstrates exceptional data protection, privacy and security in an effort to better protect customers and brand from the increased […]

6 Trends in Local and Mobile Marketing

6 Trends in Local and Mobile Marketing   The speed of the shift to mobile has confounded marketers. Although research by IABUK says clients know 14% more about mobile than they did in 2011, that’s not enough to make up for the 145% growth of mobile in 2013. By 2014, there will be more phones […]