The media industry is still a long way from realizing the dream of digital advertising: the ability to target customers and know whether the targeting or the messaging worked. Although many metrics exist for measuring the effectiveness of digital ads, we still don’t now which ones are the best. Wrap into that some industry specific […]
We’ve been around since before the dot com bust, which gives us the authority to predict the future (just kidding). But one thing we know, because it has been more a reality than a prediction in the past, is that the IAB under Randall Rothenberg is a powerful industry group that can drive change in […]
A ZINC customer called us this morning and expressed surprise and concern that our outstream offerings might no longer be available. We hurried to reassure him that we were just changing the brand name and that the same formats he wanted to buy would be available from the ZEDO site under the ZEDO name. We […]
We are pleased to say that we are merging our ZINCbyZEDO brand back into ZEDO. As of August 1, 2018 both divisions will operate as ZEDO.com and the ZINC site will shut down. We launched the ZINCbyZEDO brand five years ago to sell high impact formats to agencies and brands. In our first blog posts […]
After content, context is now king. One of the reasons Facebook and Google advertising have captured so much of the digital ad market is that they, especially Google, are able to target ads according to keywords. AdSense and Facebook use different methodologies, but they’re both known for their precise targeting. They have glaring weaknesses, however, […]
AdExchanger’s podcast last week had an interview with Luma Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded Lumascape slide, which features all the old-time ad tech companies that got a piece of the action between advertiser and publisher in the media buying business. You may notice that […]
Poor Cannes. This year the parties were way overshadowed by the no-longer-unspoken fear that the agencies we’re most familiar with now may not exist in the future. After all, what can their business models be if everything is automated and media buying has gone in-house? A sign of that fear were the programming initiatives around […]
As usual, we’ve been thinking about advertising, and about its future. To help us grapple with the days ahead, we’ve read two very interesting pieces this week. One is from a book called Frenemies by longtime media journalist Ken Auletta who has written “Annals of Communication” for the New Yorker since 1992. Auletta’s book is […]
This is the week of the Cannes Lions Awards, the Oscars for the ad industry. Early reports say it is a smaller, more serious awards festival this year, perhaps because it had become too overrun with tech companies to feel creative anymore, and perhaps because the advertising industry is too engaged in navel gazing for […]
Of all the industry initiatives around making the online ad industry more friendly to users, only Eyeo, the German company behind Ad Block Plus, has spent the last few years doing research on people who download ad blockers, especially their own. The rest of the industry organizations are basically guessing what users will tolerate based […]
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