Entries by Roy de Souza

Agencies Merging in the Face of GDPR

One of the ways agencies grow is by buying smaller agencies. In theory, that gives them access to more clients, a fresh creative staff, and a way to create scale to ward off competitors. However, mergers and acquisitions are only as good as their integrations into the mother ship.  According to an article in AdExchanger, There […]

2018: The Year of Data Security

It doesn’t take much to predict that 2018 will be the year of enhanced online security. We were headed toward more emphasis on consumer privacy anyway, but the massive Equifax data breach forced every consumer to face what geeks have known for ages: that left to their own devices, the companies that collect, handle and […]

Publishers Speak Out at Advertising Week

It seems as if the biggest takeaway from Advertising Week is that the Financial Times announced it has been ripped off by ad fraud, even though it doesn’t sell its own video ads programmatically. And it was a big loss.  The fraud happened entirely outside the magazine’s control,  which only served to underline the lack […]

IOS11 Forces Ad Industry Innovation

Last week Apple announced IOS11 and with it the new version of its Safari browser. Now Safari is not at all the most popular browser, because most of the world uses Android, but it is a browser used by almost half of all web traffic in North America and a quarter of all the traffic […]

Native and Mobile Ads Draw High CPMs

The advertising landscape continues to shift. This time the news appears to be good for the publishers. MediaRadar’s newest study on advertising trends in 2016 and Q1 2017, which came out at the beginning of the summer, revealed that high CPM ad placements are on the rise (whew!), especially if they’re mobile or native; niche […]

European Privacy Rules Should Not Kill Free Media

Randall Rothenberg, CEO of the Interactive Advertising Bureau, one of our largest digital media industry groups, is on the warpath again. This time he is afraid that a new proposed rule in the GDPR (General Data Privacy Regulation), which takes effect in May of next year, will eventually kill  the ad supported free media ecosystem […]