Entries by Roy de Souza

For Digital Advertising 2016 Wasn’t That Bad

Many people are glad to see 2016 over. Not only did we lose a lot of famous people, like Prince,  through death, but we lost faith in our electoral system and perhaps in journalism as well. Since November,  democracies have been in a flurry of self examination. And in the advertising industry, we very nearly lost […]

Resolved: Go Deep, Go Niche, Go Real

This has been a year of self-reflection for the media and advertising industries. And trust us, it was long overdue. A list of fake news stories from Buzzfeed that went viral last year showed most of them were not only about politics,  but revealed a deep media illiteracy that both fake news publishers and ad […]

2017: A Different Year

Because we’ve been watching the industry since before the turn of the century — yes, we were founded in 1999 –we find it amusing to see people try to predict what’s going to happen in ad tech, despite the fast moves that upend the predictions year after year. 2017 will be no different, but we’re […]

Depth Replaces Reach for Small Publishers

With the coming of  2017, expect native advertising to take a sharp turn to e-commerce. Buzzfeed rolled out its gift guide newsletter in late September, but now we expect all new product reviews to include ways to buy the product that’s reviewed. And actually, this kind of native advertising makes a lot of sense, because […]

ZEDO Launches ZINC Self Service Ad Buying Platform

This week ZINC by ZEDO announced its new ZINC Self Service platform, which allows advertisers and agencies to buy ZINC’s unique advertising. For the advertiser or media buyer who buys on Facebook or Google but who wants to also try something that will stand out more, with the same creative, this self-serve offering will be a real […]

Are We at Peak Facebook? (Part 2)

In last week’s post, we talked about how Facebook exists in a moment in time, and how its existence is ephemeral just like any other digital asset. This week, we will talk a little about whether Facebook is indeed the villain that publishers think it is. Many publishers bemoan the fact that Facebook has aggregated […]

Are we at Peak Facebook? (Part 1)

Last spring we wrote about Facebook’s plans to develop Messenger into a platform on which it will sell ads. This naturally raises questions about the future for other publishers.  Not to be too much of a Pollyanna about this, we think “this too shall pass.” Why? Because Facebook exists in a moment in time, just […]

A Moment of Gratitude

Every year at Thanksgiving, I become reflective about the year that is coming to a close. It has been a tumultuous one for our industry, and for the world as a whole, but as the year draws to a close there is still much to be thankful for at ZEDO. First, ZEDO’s incredible product development […]