Entries by Roy de Souza

Native and Mobile Ads Draw High CPMs

The advertising landscape continues to shift. This time the news appears to be good for the publishers. MediaRadar’s newest study on advertising trends in 2016 and Q1 2017, which came out at the beginning of the summer, revealed that high CPM ad placements are on the rise (whew!), especially if they’re mobile or native; niche […]

European Privacy Rules Should Not Kill Free Media

Randall Rothenberg, CEO of the Interactive Advertising Bureau, one of our largest digital media industry groups, is on the warpath again. This time he is afraid that a new proposed rule in the GDPR (General Data Privacy Regulation), which takes effect in May of next year, will eventually kill  the ad supported free media ecosystem […]

Fixing the News Business (For Now)

Jeff Jarvis, former founding editor of Entertainment Weekly and creator of Buzz Machine, and now professor of Journalism at CUNY,  has written a very profound article on how to save newspapers. The article is relevant not only to newspapers, but also to any publication that seeks to maintain its life in the current digital environment. […]

Brand Safe Outstream Video for Publishers

We have been offering what the market now calls “outstream video” ads for almost three years.  As one of the earliest experimenters with the format as we knew it — as a video ad placed on a text site — we found the ads well-received. Indeed, when we began offering this format, we called it […]

Highly Differentiated Offerings Survive

We recently listened to Terence Kawaja, founder and CEO of Luma Partners, our industry’s investment bankers. Kawaja participates in many of the mergers and acquisitions now occurring in the industry, and he had some interesting information that made us believe ZEDO and ZINC are moving in the right direction — toward highly differentiated offerings. We […]

For Publishers, Tomorrow Has Come

Advertising was born as a way to introduce consumers to new products. It was placed in a mass medium through which  consumers got both information and product knowledge. Because consumers had to go to a store to buy, advertising was often separated from the buying experience by hours, days, weeks. The goal of traditional advertising […]

Will Facebook Groups Hurt Publishers?

Publishers who have struggled to maintain revenues for years against the onslaught of Facebook’s command of the audience  now must face another example of how little the site truly cares about its publisher partners.. We have been saying for a long time that there something wrong with Facebook’s measurements in the light of our own […]

Outsourced Ad Ops Can Solve Publisher QA Issues

One of the reasons we have always offered ad operations to our publisher partners is because the publishers are so busy with other things. And the rise of programmatic buying and selling has made all of this more complicated and less transparent. As digital ad products get more complicated, they require more and more heavy […]