Entries by admin

Zedo adding iPad slots to ad exchange

Zedo adding iPad slots to ad exchange newsandtech.com April 25, 2011 View the Article San Francisco advertising software and production firm Zedo said it is adding iPad advertising to its ZINC advertising exchange. The service, for the time being offered in beta, is a reflection of the growing number of iPad users as well as […]

ZEDO To Launch Online Ad Exchange Zinc In India

ZEDO To Launch Online Ad Exchange Zinc In India News.taaza.com August 26, 2011 View the Article Zedo, a digital ad serving solutions company, has soft launched Zinc, an online ad exchange for publishers and media buyers, reports The Hindu Businessline. The ad exchange is currently under an invite only, beta phase, and will be launched […]

ZEDO To Launch Online Ad Exchange Zinc In India

ZEDO To Launch Online Ad Exchange Zinc In India Medianama.com August 26, 2011 View the Article Zedo, a digital ad serving solutions company, has soft launched Zinc, an online ad exchange for publishers and media buyers, reports The Hindu Businessline. The ad exchange is currently under an invite only, beta phase, and will be launched […]

ZEDO To Launch Online Ad Exchange Zinc In India

ZEDO To Launch Online Ad Exchange Zinc In India Oneindia.in August 26, 2011 View the Article Zedo, a digital ad serving solutions company, has soft launched Zinc, an online ad exchange for publishers and media buyers, reports The Hindu Businessline. The ad exchange is currently under an invite only, beta phase, and will be launched […]

Zedo launches Online Ad Exchange – Zinc

Zedo launches Online Ad Exchange – Zinc imediaconnection.in August 26, 2011 View the Article Zedo’s online ad exchange for Indian publishers, Zinc will go live in September. This will be first of its kind online exchange in India where online ad inventory is currently sold through ad networks, or like traditional advertising inventory- individually, by […]

ZEDO Taps Highwinds CDN For Performance-Based Load Balancing Solution

ZEDO Taps Highwinds CDN For Performance-Based Load Balancing Solution (San Francisco, Calif., and Mumbai, India – Feb. 27, 2012) – ZEDO, Inc., the leading independent advertising technology partner for publishers, today announced that it is using SelectPath™ multi-platform load balancing technology from content delivery network (CDN) provider Highwinds® to optimize content delivery across multiple CDNs and platforms.  SelectPath, […]

In 2012, Publishers Must Question Everything About Their Businesses

In 2012, Publishers Must Question Everything About Their Businesses January 11, 2012 Neither the form nor the function of a newspaper has changed much in the last hundred years, even with the advent of  digital media,  but that cannot continue. More than even the internet itself, the advent of mobile devices will drive change to […]

Fixing Newspapers’ Misguided Approach To Digital Ad Dollars

Fixing Newspapers’ Misguided Approach To Digital Ad Dollars fastcompany.com March 07, 2012 View the Article I just finished reading the Pew Project for Excellence in Journalism‘s study on the survival of newspapers. My conclusion: if online publishers don’t start to understand digital advertising and advertising technology more fully, they deserve to go out of business. According […]