Entries by admin

Hulu to Allow Ad-Supported Downloads

Last week’s post, “Advertising isn’t Going Anywhere,”  was written a couple of days before Hulu revealed at its NewFront presentation that it was going to allow downloads, and they’d be ad-supported for all of the Hulu users who are on the free plan. My main point was that people can only afford a limited number […]

Effective Ad Placement

Where an ad appears on a site can often be a determiner of how well the ad performs. Traditionally ads at the top of a page were assumed to have the best performance. However, advances in both site development and ad formats mean that what was true in the past may no longer be true. […]

In a Hostile World, Ad Blockers Make Things Worse

An ad-blocking software company has raised over $25,000 to wage a campaign to let people know they don’t have to see online ads. Its new goal is to raise $50,000 more to buy a billboard on Times Square. According to the founder, We’re going to use ads to get rid of ads. We will use […]

TV Ad Dollars Can Easily Shift Online in 2013

A snarky Ad Age columnist, Dave Morgan, has said that marketers will have a tough time shifting 10-20% of their TV ad dollars online as they’ve said they wanted to: With the upfront looming, and increasing pressure to be innovative, many advertisers and agencies today are in a headlong race to shift and diversify their […]

The Economist: a Case Study

The Economist: A Case Study for a Hybrid Ad Operations Model Outsourcing your ad operations is not a new concept, but even companies that want to use it are still trying to figure it out so that it works for them. A hybrid model may work best. “ZEDO has delivered much better quality of service […]

TV Ad Dollars Accelerate Shift to Online

The future of the cable business may not include TV, says one television executive. Predicting that transmission of TV will move to the Internet eventually, Cablevision Systems Corp.  Chief Executive James Dolan says “there could come a day” when his company stops offering television service, making broadband its primary offering. We’ve already noticed the shift of TV ad dollars online […]

Allison Felter Joins ZINC Division of ZEDO

Allison Felter Joins ZINC Division of ZEDO Allison Felter, formerly Account Executive at Trulia, has joined the company as Account Executive within ZEDO’s ZINC division in the New York office. ZINC is the advertising side of ZEDO’s high impact format marketplace. San Francisco and NYC (PRWEB) July 25, 2013 ZEDO, the leading global ad platform […]

ZEDO Ratchets Up Hiring to Handle Continued Growth

ZEDO Ratchets Up Hiring to Handle Continued Growth Eight new staff members joined the company in June 2013 to support a surge in new customers. (PRWEB) July 11, 2013 ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that eight new staff members joined the company in June 2013 to support […]

ZEDO Named Top Trusted Website in OTA’s 2013 Online Trust Honor Roll

ZEDO Named Top Trusted Website in OTA’s 2013 Online Trust Honor Roll ZEDO, Inc. recognized for demonstrating leadership in brand protection, online security, and privacy best practices San Francisco, CA (PRWEB) June 21, 2013 ZEDO, INC., the leading independent advertising technology partner for publishers, announced it is has been chosen for the Online Trust Alliance […]

ZEDO Expands New York Office, Moves to Madison Avenue

ZEDO Expands New York Office, Moves to Madison Avenue ZEDO, the leading global ad platform partner for publishers and advertisers, today announced an expansion of its New York City office and a move to Madison Avenue quarters. San Francisco, CA and NYC (PRWEB) June 18, 2013 In a nod to the historical significance of Madison […]