Entries by abhijit

ZEDO Advertising Technology Updates – May 2015

Site Performance Report Added to Access Control The Site Performance report has been added to Access Control for all role types. You can enable/disable it from the following location: Create Role>> Report Permissions>> Performance>> Site Report Alert on Profit Report Page to indicate incomplete scraping data For Ad Network customers we scrap revenue per campaign […]

ZEDO Advertising Technology Updates – April 2015

URL Pattern Targeting Knowing where their ads run is very CRITICAL for marketers. Recently we have seen players like Appnexus being very strict on what URL they send to buyers. Also sometimes campaign calls for a specific whitelist or a blacklist. ZINC Adsales told us that they wanted to serve some ads only on certain […]

ZEDO Advertising Technology Updates – December 2014

Support for VAST 3.0 Features included: Skip event Progress event Note: ZEDO Players are not VAST 3.0 compatible yet Please refer to the knowlegebase for more details.   Passbacks for VAST Tags ZEDO’s Passback feature can be used with VAST Compatible ad formats. There are times when Advertisers do not want Impressions from every user, […]

ZEDO Advertising Technology Updates – November 2014

Reach Report by Channel/Country In addition to the existing Campaign and Creative Reach Reports, customers can now pull a Reach Report for a particular Country and Channel. The Country and Channel reach report is available along with all the existing parameters and can be pulled by month, week or day. These reports will help you […]

ZEDO Advertising Technology Updates – October 2014

Ad Request Event for VAST As the digital video advertising market becomes more sophisticated, new features and functionality are required to improve support for streaming ad display and reporting. We have added a new feature Ad Request which works in VAST Events. The ‘Ad Request’ feature is activated by default for all VAST ads that […]

ZEDO Advertising Technology Updates – September 2014

Device Targeting Users can now target ads to a specific device when trafficking ads. An option for “Device Targeting” is now available under “Targeting”.  A creative targeted to a specific Device will serve only on that Device. All major manufacturers/models are supported by this feature. If a creative is not targeted to any specific device […]

ZEDO Advertising Technology Updates – August 2014

Custom Rich Media Ads on Roadblock template: We have now added support for Custom Rich Media Ads under the Roadblock Create ad template which will allow users to create Roadblock ads using multiple Rich Media Ads. Below is the screenshot of the template:   Other Enhancements: Non-editable start date for All Campaign The start date […]

ZEDO Advertising Technology Updates – July 2014

ZEDO PLAY ZEDO’s first showcase app “ZEDO PLAY” is now live on the Google Play Store (the iOS version will be out shortly too). ZEDOPLAY’s initial release brings to you all our in-app offerings with standard ad units, rich media MRAID units (from prominent 3rd parties like Celtra, Crisp etc.), fullscreen & popup interstitials, custom […]

ZEDO Advertising Technology Updates – June 2014

Bug fixes and Performance improvements: This month our main focus was to release some back-end projects that would help improve performance of our system. We also fixed and released some of the issues as below: Upgrades to Transcoding of video files in the VAST compatible template Allow bulk cloning of ads from an ad network linked […]

ZEDO Advertising Technology Updates – May 2014

Updates to Reach Frequency report A) Reach report for all advertisers: Now you can pull reach report for all advertisers at one go. Earlier, a user could get Reach Report for a single campaign under a given advertiser. But now at a given point of time, one can pull all campaigns under a single advertiser […]