Allison Felter Joins ZINC Division of ZEDO
Allison Felter, formerly Account Executive at Trulia, has joined the company as Account Executive within ZEDO’s ZINC division in the New York office. ZINC is the advertising side of ZEDO’s high impact format marketplace.
San Francisco and NYC (PRWEB) July 25, 2013
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that Allison Felter, formerly Account Executive at Trulia, has joined the company as Account Executive within ZEDO’s ZINC division in the New York office. ZINC is the advertising side of ZEDO’s high impact format marketplace. Felter’s hire reflects ZEDO’s continued growth since its founding in 1999, and its evolution from ad server to multi-faceted ad tech innovator.
“Allison will be a great addition to our fast-paced Internet workplace where she’ll be able to apply her expertise. Each new hire is a strategic step in our movement to an integrated suite of offerings that brings together publishers, advertisers, and brands who should be working together,” said Paul Prior, ZEDO President.
ZINC is known for its “99% viewable impressions”, full screen video ad formats, and its parent brand ZEDO’s portfolio of large premium publishers. Over the past year, ZEDO has invested heavily in developing new high impact ad formats specifically for tablets and smartphones, and ad agency media buyers and brands have benefited. These new formats are running in both the US and Asia.
Learn more about ZINC’s high impact formats and follow ZEDO on Twitter @zedoinc.
ZEDO, Inc. is a platform offering high impact formats. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and high impact formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.
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