Zedo 3G Ad Serving Launch in Europe through Advertwizard Zedo 3G Ad Serving Launch in Europe through Advertwizard
November 8, 2001

This month sees the European launch of ad serving technology company ZEDO. The introduction of ZEDO, whose service is offered via a strategic partnership with UK based internet marketing solutions company AdvertWizard, makes available ad serving technology powered by Edge of Network Serving.

ZEDO’s technology, with its fully distributed architecture gives publishers and advertisers greater reliability; serving ads at a speed of upto five times greater than average, and enhanced performance tracking and XML repor ting – ensuring ease of use and state of the art accountability to advertisers.

ZEDO’s architecture also significantly reduces ad-serving costs for publishers while enhanci ng core targeting on hard to target web pages. ZEDO will offer this service from as little as $0.15 per thousand impressions for larger pub lishers.

Roy de Souza, CEO of ZEDO said “We are delighted to be launching our service in association with AdvertWizard to the European market where we are excited to be offering advertisers a far more advanced technology at a much ch eaper price than that currently available”.

Marcus Exall, MD of AdvertWizard said “Teaming up with ZEDO wasn’t a difficult decision for us to make as they offer a greatly advanced and more accountable service, as well as the best prices in the market. We are sure they will make a great impact in the ad serving market that is probably sufferin g from a far greater level of consolidation than is healthy for ad serving customers..”