Updated May 2012
ZEDO, Inc. is committed to protecting the privacy of online consumers. This notice explains our online technology and information collection practices.
ZEDO does not collect any personally identifiable information (PII) from users. ZEDO adheres to the privacy guidelines created by the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB).
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To make certain that ads served by ZEDO, Inc. are targeted correctly, partner Web sites in the ZEDO network place pixel tags on their sites. These tags are not personally identifiable, nor do they collect personal information. They are used to match visitor browsing behavior to a segment profile designated for targeting ads to visitors.
ZEDO does not collect data of any sensitive nature, including precise information about past, present or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history.
Usage of Data
ZEDO enables its customers to use the anonymous information it collects to customize the advertisements that consumers see on participating Web sites and to analyze if the advertising resulted in a desired action, such as a sale. This is sometimes referred to as Online Preference Marketing (OPM) or Behavioral Targeting. In order to serve appropriate ads to visitors, ZEDO will temporarily assemble non-personal behavioral and technical information to create very large audience segments. These segments represent data that has been aggregated into large anonymous groupings.
ZEDO does not allow its customers to create or use targeting segments of any sensitive nature, including precise information about past, present or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history. In some cases, customers may create targeting segments for non-sensitive categories, such as diet, fitness, beauty, etc.
Anonymous data from third parties may be combined with the anonymous data collected by our partners in order to tailor the advertisements you see.
Data Storage and Lifetime
ZEDO stores all anonymous, non PII data in user cookies and not on any servers. Reasonable measures are taken to obscure and protect the anonymous data stored in cookies, however, as cookies are a component of individual internet browsers, cookie security is ultimately managed by the browser. These cookies have a lifetime of one year from your last visit or exposure and can be blocked or deleted by users using the methods described on our Opt Out page. Click here to read more about opting out.
Disclosure of Information
If you do not want to store this information in your browser, you can easily deny, or opt out of, cookies. There is more than one way to opt out of cookies: manually delete your cookies by following the instructions contained in the “Help” section of your browser; or, go to our Opt Out page and click the “Opt Out Now” button provided. We will no longer deliver ads targeted to your preferences and usage patterns.
The ZEDO Opt-out Tool is cookie-based. In order for the Tool to work on your computer, your browser must be set to accept third party cookies. If you buy a new computer, change web browsers or delete this cookie, you will need to perform the opt-out task again.
ZEDO, Inc. reserves the right to modify this privacy statement at any time, so please review it frequently. If we make a change to this policy that would result in a materially more permissive use of Preference Data that was collected before the effective date of the update, we will obtain prior affirmative consent from affected users before implementing the change.
If you have any comments or questions regarding this Privacy Statement, please contact:
850 Montgomery St. Suite 150
San Francisco, CA 94133