Roy de Souza, a thought leader in advertising technology, founded ZEDO in Silicon Valley in the early Internet growth period of 1999. It is now the 3rd largest global Internet advertising technology firm and a pioneer in Internet advertising technologies and platforms.
Roy believes that Internet advertising, as it offers better formats and simpler ways to buy, will inevitably outstrip TV advertising.
ZEDO focuses on serving high impact format ads for premium publishers and offers a “direct-pipe” platform to connect directly to brand advertising agencies that buy these formats.
The company has scaled up to several hundred people with offices in San Francisco, New York, Phoenix, London, St. Petersburg (Russia), Mumbai, Goa, Pune and New Delhi.
Widely regarded as an expert on online advertising, Roy is a well-known figure in the online advertising industry on the West Coast (USA) and a frequent speaker at ad:tech and other industry conferences in the US, India and around the world.
Paul Prior is President of ZEDO, Inc. and is responsible for the overall growth of the company. In this role he oversees a number of areas, including: Global Sales, Global Account Management, Marketing, PR, Partnerships and Finance and is a key contributor to Strategy.
Prior to joining ZEDO, he had extensive experience in digital, with 10 years at Acceleration, where he built the North American business with a focus on sales leadership, as well as forming global partnerships with Adobe (Omniture), Google (DoubleClick), ExactTarget and others to drive the global growth of the business. Prior to that he was at internet start-up WinWin Technologies, where he managed US Operations and Product Management. Before this he spent 5 years at Cisco leading ISP Sales for Cisco in South Africa.
Paul has a Bachelor of Business Science degree with Honors from the University of Cape Town, South Africa. Paul is based in the ZEDO New York offices.
Vice President – Engineering
Arleif is based out of India and heads the development centers as VP of Engineering. He is responsible for Design Architecture and delivery of High Performance, High Availability Systems. He is also an expert at building highly scalable distributed computing platforms, real time data collection and processing systems, and cloud computing.
Arleif has almost a decade of experience in leading successful scrum teams.
Vice President – Technical Operations
Nitesh is based out of India and is the VP of Technical Operations. He spearheads Network Operations, Customer Support and Implementation. Nitesh has over a decade of experience in open source technologies, CDN technology, Performance tuning, High Availability and System Administration.
Nitesh has been instrumental in providing higher up-time for our ad serving technology, which serves billions of ads per month.