ZEDO Embarks on Period of Rapid Growth With Rollout of New Brand Identity
SAN FRANCISCO, CA and NEW YORK, NY
(Marketwire – Aug 13, 2012)
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced the unveiling of its new web presence and brand. The new brand identity reflects the growth of the company since its founding in 1999, and its evolution from ad server to multi-faceted ad tech innovator.
The new site has a contemporary look and feel and offers access to ZEDO’s complete list of products, in addition to the ZEDO CEO blog and news from the company.
ZEDO is known for its “99% viewable impressions” ad formats, its large publisher clientele here and in Asia, and its private exchanges. Over the past year, the company has heavily invested in developing new high impact ad formats specifically for tablets and smartphones. These new formats are running both in the US and India.
ZEDO has also hired Paul Prior, formerly of Acceleration, as President of the Company. Prior will expand ZEDO’s New York presence in the media and grow the company in Europe and the US.
“Internally, we’ve referred to this six-month project as ‘ZEDO Re-imagined,'” says Prior. “It’s more than an update to our visual identity; it’s a symbol of our movement to an integrated suite of offerings that brings together the publishers, advertisers, and brands who are now working separately and should be working together.”
“The rollout of the new brand marks twelve years of pioneering in the ad tech industry, ” said ZEDO founder Roy de Souza. “We were in the industry almost before there was an industry, and now is our moment to step up the growth with our new product offerings.”
ZEDO, Inc. is a full-service advertising technology partner for advertisers and publishers. Known for its technical innovations, it offers products and services that include ad serving, high impact formats with 99% viewable impressions, in-page video, and private exchanges. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, and Phoenix and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.