ZEDO Advertising Technology Updates – October 2013

New Look for ZEDO header!  We’ve revamped the ZEDO UI header to look and work better.  It’s more streamlined, more modern, and has more features. Adopted Flat UI guidelines More prominent Search box Focus on usability. The header is now semi-responsive, and will be fully responsive in the near future Reduced Header height to accommodate more content on-screen. Aside from this project, in the near future, we also have projects lined up to improve the experience of logging in or out, the in-page (body) content…

In a Hostile World, Ad Blockers Make Things Worse

An ad-blocking software company has raised over $25,000 to wage a campaign to let people know they don’t have to see online ads. Its new goal is to raise $50,000 more to buy a billboard on Times Square. According to the founder, We’re going to use ads to get rid of ads. We will use the money raised to make AdBlock banner ads and video commercials, and we will show these across the internet to people who don’t have AdBlock. If we raise enough, we…

TV Ad Dollars Can Easily Shift Online in 2013

A snarky Ad Age columnist, Dave Morgan, has said that marketers will have a tough time shifting 10-20% of their TV ad dollars online as they’ve said they wanted to: With the upfront looming, and increasing pressure to be innovative, many advertisers and agencies today are in a headlong race to shift and diversify their TV ad budgets, taking greater advantage of multiplatform-platform “video.” And why not? TV advertising is expensive and campaign reach is declining thanks to audience fragmentation. However noble and well-intentioned, however,…

ZEDO Advertising Technology Updates – August 2013

Cost Per Engagement Phase 2 Cost per Engagement (CPE) allows you to allocate ads based on VAST events. We released Phase 1 of CPE in July. In Phase 2, we’re adding revenue data for CPE campaigns to Campaign dashboards and Profit Reports New Tag Type: Ad Requests API We’ve introduced a new ad tag type: Ad Request API. This ad tag lets you run ads on non-standard web browsers and applications that accept XML feeds.   Screenshot:   Please contact ZEDO Support with questions.  

What Are ZINC’s High Impact Formats?

We’ve been talking about high impact formats for over a year now, long enough to occupy most of the first page results on Google. However, the term probably needs a more specific definition, especially the way we use it at ZINC. Our high impact formats emerged from a challenge I issued to our team over a year ago to develop some formats that could help readers engage more with ads, since standard display ads were clearly not working as well as they used to. Out…

ZEDO Advertising Technology Updates – July 2013

New Revenue type: Cost Per Engagement [CPE] With video ad serving growing rapidly, advertisers need to be sure that their video ads are engaging viewers and generating interest about their products. Viewer engagement is measured by events:  start, midpoint view, full screen views, etc., that are defined by VAST video standards. These metrics give good insight into video ad performance. Advertisers want to be able to pay publishers based on these events. Our new Cost per Engagement [CPE] revenue type lets publishers track this type…

Video Advertising Will Be as Effective as TV: Update

About two years ago, I wrote about my belief that  high quality publishers could make Internet advertising work at least as well as the best TV advertising. At the time, that was a pretty lonely position. In a world of banners and remnant inventory,online advertising was heading toward commoditization. Yet I continued to believe that we could make Internet advertising work brilliantly for high quality product launches and brand building and also that we wouldn’t always be stuck with text based CPC ads. This year, with the…

Industry Changes Demand Technology Leadership

Our industry is changing fast. We’re aware of that, and our technical team is hard at work coming up with new, more effective solutions to help advertising survive and content continue, in most cases, to be free. Advertising is the time-honored way to support content, but the invasive methods of some marketers have brought about a backlash. Will advertising go away? Unlikely. There isn’t any other acceptable way to support media sites. And even e-commerce sites must attract customers. But advertising is due for the…

ZEDO Advertising Technology Updates – May 2013

Infinite End Date for a Campaign: Usually remnant and house ad campaigns are long running with only the creatives changes. Most of the users want such campaigns to never end. With this feature we will allow users to set the end date of the campaign to infinite. This will enable user to serve house ads and filler ads forever without worrying about serving blank ads due to campaign expiry. The below screenshot display a button next to Campaign end date which can be toggled to…

Use Our Viewability information to Buy Advertising

This morning I read a post from MediaPost’s RTB Insider talking about how to use viewability to buy media. The thrust of the post is to tell people we need a technology to show whether an ad is viewable BEFORE it is served. The author, Alex White from DG-Peer39 , insists this technology isn’t available yet. True viewability technology and measurement should live in the ad server, a technology that acts as the source of truth for both advertisers and publishers. In an ideal world,…

Connect

Subscribe to our Newsletter:

Copyright 2014 ZEDO, Inc.