ZEDO forms long term Partnership with Japan-based DAC and accepts a strategic investment

Today brings great news from ZEDO. We have formed a strategic partnership with DAC, the digital subsidiary of the giant Hakuhodo agency group. The strategic partnership begins with a collaboration in which DAC’s SSP, YIELD ONE, will use ZEDO’s ad server to reach out to billions of impressions worldwide. Further joint efforts will be announced in the following months. To solidify the partnership DAC has made a strategic investment in ZEDO, Inc. This is a ringing endorsement of ZEDO, its technologies, its worldwide engineering team…

ZEDO’s Next Gen Ad Server Draws Praise

Users of ZEDO’s new cloud-based ad server seem to be very happy with the amount of improvement it gives them. We are migrating our clients to the new server and collecting feedback. We’re receiving a great deal of positive feedback on our implementation and customer service processes company-wide, but here are the specific claims we feel we can make  as a result of the new back end we have built: * New Ads push live within 5 minutes. A HUGE jump from the current average…

Praise for ZEDO Support

It can make an entire company’s day when a customer shares praise for its product or service. We’re fortunate, because we get quite a few emails of thanks, especially for our support. Every time we receive one, we make a point of sending out a company-wide message to acknowledge the  team. The support team is one of the most important parts of any company, yet often it’s sales that gets the glory — the commissions, the rewards, the motivational treatment. But sales is only as…

ZEDO Advertising Technology Updates – February 2012

February’s been good to us and our ad server!  Here’s a look at what we released so far this month. Improved Search We added the ability to search by IO (Reference number) in Global Search and Ad Search. Introducing Ad Retirement A new status has been added for ads that stopped serving 12 months ago. This is a maintenance measure to improve the performance of channel and channel set edits.  Contact Support for more details about automatic ad retirement and how this might affect you….

ZEDO Is More Than You Think We Are

Because we have been in the ad tech business longer than just about anyone else, people think they already know ZEDO. And yet they may not. Over the past eleven years, we have constantly changed our offerings and our companies to serve our clients and guide them through what has been a decade of turbulent change for online publishers. Yes, we started as an ad server. But that’s just where we began. As we move into our new US headquarters on Jan.3, and finalize the…

Make More Revenue Without Changing a Thing

As you know, ZEDO is an Advertising Technology partner for publishers.  We have multiple products and services for publishers, especially newspaper publishers, to choose from and use seamlessly together on one web based platform.  We are widely know for our complete and innovative ad server, which publishers use to manage their direct ad serving needs.  We are also helping tons of publishers make more revenue with our yield optimization technology, RevMax.  However, if you are not a ZEDO customer, changing ad servers and/or network optimizers…

ZEDO Advertising Technology Updates – May

As ZEDO works on opening ZINC Ad Exchange to newspaper advertisers and publishers, our development teams continue to improve other areas of our technology options. Check out what the team has been working on this month: AdForm Tags Automatically Recognized in Third Party Tag Upload Template We have added Adform to the list of 3rd parties whose tags we support. Users can now simply paste the ad from ad tag in ZEDO and the click tracking macros will be automatically turned on. Advanced Reports now…

ZEDO Advertising Technology Updates – February

With 2011 in full force, our technology development teams have been working hard to make sure ZEDO’s customers have the most innovative tools on the online advertising scene. Here is a glimpse of just a few things they accomplished this month: Demographics targeting in rank ads We’ve added a new column in Rank ads to show demographics targeted to an ad. Change Logs in Creative Pacing Graph Our creative pacing chart shows 30 days’ serving trends.  We’ve added the useful information from the Change Logs…

You got data, now what?

Internet publishers need to have insight into their data, that’s for sure.  At ZEDO we believe it’s not only about getting the data, it’s about what you are allowed to do with it; how much you can generate, in what format, and how many tools are available to turn you into an analytical quantitative master. So you want your advertising partner’s management platform to be as innovative as possible. Much like ZEDO’s (to shamelessly applaud ourselves). We’ve been told that our interface is the easiest…

More Options to Monetize Inventory

ZEDO is the only technology partner that provides options to manage your direct sales, maximize revenue from your remnant inventory, and sell to small advertisers directly online. ZEDO Ad Server:  Fully-featured ad server for managing direct sales RevMax Yield Optimizer:  Do-it-yourself or full-service yield optimization with ad network management Self Service Advertising Module:  Plug-n-play self service advertising system that plugs into your site, literally selling your inventory while you sleep Your job as a publishers is to monetize.  The main objective is to sell your…

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