Solving the Problem of Global Ad Compliance: ZEDO Partners with GeoEdge
In a global online publishing environment, all advertising laws and regulations are not the same. How do you ensure that content appears accurately in hundreds of locations? And how do you monitor your advertising policies to make sure you comply with the laws of each country?
Large publishers with a worldwide presence have had difficulty enforcing compliance with the laws and regulations of different jurisdictions. We’ve been especially aware of this because we have been serving the online publishing industry with ads almost since it began.
Now we think we have found our publishing clients an effective solution. ZEDO has partnered with GeoEdge Ltd., the leading geo-visibility solution provider, to give our publishers have clear visibility into their global ad inventory and enforce compliance. This should also help you maximize your SEO and SEM globally. After all you can’t measure what you don’t monitor.
GeoEdge, an advanced geo-location toolset, helps publishers, advertisers, ad networks and SEO/SEM experts view web content on a geographical basis – from virtually any location in the world. Its tools will give our publishers unrivalled compliance enforcement and the ability to monitor entire global ad inventories on one screen, ensuring that ad policies and rules are not breached. Publishers can check that content appears accurately in different markets around the world, comply with governmental and organizational policies in each country, and reduce hassle with more effective and efficient QA.
GeoEdge will now be a part of our platform, providing even more value to our existing publishers and helping us grow our US customer base. Traditionally recognized as a partner for publishers, we offer our customers more advertising technology options, more visibility of analytics and data, and more ways to cut cost and increase revenue. ZEDO’s feature set is specialized for the needs of publishers with growing inventory, a growing user base, and an urgent need for more efficient ad inventory management.