Anyone serving ads on the Internet should take a look at Rich Media. Rich Media ads show a 38 percent higher click-through rate than normal banner ads.

Rich media ads are well on the way to dominating online advertising. Broadband connectivity is the norm, Internet users are overlooking banner ads, and Rich Media Ads are becoming the best option to attract traffic and sales. With Rich Media technology constantly improving, companies who want to build traffic are considering the potential: The best Flash ads are the most likely way to attract new customers.

The Rich Media experience, video streamed to the user, is similar to watching a traditional television commercial - with the added benefit of being able to click through to the advertiser's website, or to skip the ad and go to the main website. There are many permutations of Rich Media ads, giving Advertisers and Publishers the opportunity to offer a more interesting web experience to their audience.

Rich Media ads are often known as Intromercials - but that's just one type: Check out our Rich Media demos and see how many exciting new formats you could be using.

• Expandable
• Page Pusher
• Page Peel
• Overlay
• Ads In Flash