What is Rich Media?
Anyone serving ads on the Internet should take a look at Rich Media. Rich Media ads show a 38 percent higher click-through rate than normal banner ads.
Rich media ads are well on the way to dominating online advertising. Broadband connectivity is the norm, Internet users are overlooking banner ads, and Rich Media Ads are becoming the best option to attract traffic and sales. With Rich Media technology constantly improving, companies who want to build traffic are considering the potential: rich media ads are the most likely way to attract new customers.
What are Incremental Ad formats?
ZEDO incremental ad formats are new innovative formats that help advertisers increase performance. They can also help publishers increase revenue with minimal extra work.
Advertisers love these formats as they are always looking out for something new and innovative. We at ZEDO are focused on building new technology and respond to advertisers’ need for change.
Publishers and ad networks, too, benefit from these new incremental formats. No one else offers this technology , which serves an ad that doesn’t take away from valuable publisher inventory. All revenue here is incremental and supplemental.
Rich Media Ad Formats
Incremental Ad Formats