ZEDO now offers an integrated ad network optimization solution that will increase CPMs from ad networks by 20-30% or more. This is a service to help publishers manage remnant impressions sold to ad networks.

Expertise and Experience
ZEDO offers solutions to help publishers increase ad revenue as you know. Increasing your revenue is our mission. We have years of experience understanding every detail of publisher's needs and building up our expertise on all possible solutions for publishers.

We understand your challenges for direct and remnant
We understand block lists, ad quality challenges and everything else that is important to publishers. With ad networks we have years of data on which
networks pay more and what type of impressions they do well with. What frequency caps work well for each network and what ad sizes they have success with.

ZEDO Technology
ZEDO has excellent, modern technology. Last year, we upgraded our key ad serving platform over 20 times. Our Ad Network Optimization technology allows us to sequence ad networks by true eCPM in each country and placement. For example if an ad network doesn't have high paying campaigns for one user, ZEDO can detect that and not send further impressions for that user to that ad network that day. We provide powerful analytics to enable actionable decisions. We also offer new technologies like behavioral and DMA targeting, and new formats like sliders to further increase revenue.

Relationships
Over 11 years ZEDO has built up close relationships with the CEOs of most of the ad networks. Now we will use those relationships and ask the ad networks to pay you more.

Great customer service
We are available to you 24 hours a day. With ZEDO, you get our people and our technology.

One platform
We offer you one platform that includes products for both your remnant impressions and your direct sales team. One set of complete data – no need
to pay for ad serving AND ad network optimization for the same impressions.