Now nearly 100% free! The unsettling nature of
today's economic climate has not deterred one
ad-serving company from thinking creatively. San
Francisco-based ZEDO says it will serve unsold
inventory for free. ZEDO, profiled previously
in ICONOCAST, developed an edge server-based technology
that it cl aims can serve ads up to 10 times faster
than traditional, centrally located servers.
The company's board was recently enhanced with
Flycast co-founder Larry Braitman and Esther Dyson,
who gushed, "I'm enthusiastic about ZEDO because
it uses 'buzzword technology' -- decentralization
and third generation edge serving -- to deliver
real-world benefits." We get excited when Esther
gets excited.
