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IAR Bits and Bytes

By Christopher Saunders
December 21, 2001
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ZEDO Taps Dyson, Braitman for Board

Ad server ZEDO added two longstanding Internet entrepreneurs to its board of directors, with the appointment of Lawrence Braitman and Esther Dyson.

Braitman founded the Flycast Network, which was ultimately purchased by CMGI's ad server Eng age for about $2.1 billion in stock.

Dyson recently concluded her controversial two-year stint as founding chairman of the Intern et Corporation for Assigned Names and Numbers, better known as ICANN. She's also the chairman of Edventure Holdings and serves on the board of directors of ad age ncy holding company WPP Group, among other firms.

Roy de Souza, chief executive of San Francisco-based ZEDO, said the appointments "demonstrat es the power of ZEDO's technology to today's Internet."

ZEDO's ad serving technology -- which it terms "third-generation" -- focuses on delivering c ontent at the edge of the Internet via distributed server clusters, and using JavaScript, attempts to more accurately target ads and account for viewed impressions.