ZEDO Offers Full-Page Ad Format
November 10, 2004
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Ad serving technology provider ZEDO announced on Friday that it had launched its full-page ad format, intended to allow publishers to take advantage of increasing ad spending among advertisers. Launch customers for the service include CNET Networks, iwin.com and III-Interactive.
The new full-page ad plays for 10 seconds before the user sees the front page of a site and then resolves to a leave behind on the next page. ZEDO says the high impact ad fomat provides marketers visibility in front of an active audience visiting a Web site.
ZEDO says it is the first ad serving company to avoid complex cookie blocking that lessens user experience and it has made the format easy for the both production and trafficking by ad agencies and publishers. ZEDO is offering a demonstration of the full-page ad at its Web site.
“ZEDO has been developing this Full Page Ad format for nine months,” says Shan Franklin, VP of sales at ZEDO Inc. “These new Full Page Ads could become the primary launch announcements in the digital age.”
ZEDO is the leading provider of Third Generation Ad Serving(TM) technology for today’s online advertising and eCommerce needs. ZEDO uses a unique proprietary architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in fully featured, cost effective, ad serving for Internet publishers and advertisers. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO technology includes advanced time of day and broadband targeting, full analytics and conversion tracking (including tracking conversions from Overture and Google buys) that help companies generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com ZEDO is a global company with headquarters in San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975