ZEDO, Inc. More Than an Ad Server
San Francisco, CA, April 22, 2010 – ZEDO, Inc. today announced a new slogan and tagline that illustrates its full offering in the marketplace. Reflecting the fact that ZEDO offers multiple products and services in addition to ad serving, the new slogan is “Advertising Technology Partner for Publishers.” The new tagline is “More Options, More Visibility, More Revenue.”.
In the company blog, ZEDO’s CEO explained: “The team here at ZEDO has been working diligently over the last two years to build the most advanced ad technologies on the market. We feel that it is now time for a new slogan that proclaims what ZEDO is: A Partner for Publishers.”
The blog continues: “ZEDO has always been an advertising technology leader. After extensive software development at the request of many of its customers and the need in the market place for a technology company that offers publishers everything they need, ZEDO now offers a lot more than just an ad server. It offers: multiple products for publishers to choose from or use seamlessly together in one platform. It is the most dependable platform for premium publishers to partner with for any one of their advertising technology needs. ZEDO is also the only technology provider that helps premium publishers increase revenues from direct sold, self service, and remnant inventory without requiring them to switch ad servers. Our new tagline, ‘More Options, More Visibility, More Revenue’, illustrates that choice of products and services that it now offers. The team here is proud of our technology, of our large research and engineering centers, and now our slogan and tagline to describe all this.”
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
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