ZEDO Believes That More Options Leads to More Revenue for Publishers
SAN FRANCISCO, CA–(Marketwire – September 14, 2010) – ZEDO announces that it offers publishers more advertising technology options than anyone in the industry. Already the world’s largest independent ad server, ZEDO is now the only advertising technology provider with an ad server that also offers publishers a self service system. This system enables publishers to sell ad inventory more efficiently, directly to advertisers, than ever before.
Self Service is a vital technology for publishers because it can help to cut costs, save time, and make advertisers happy. ZEDO is proud that its lead engineer Ivan Yakovenko has made ZEDO the only advertising technology partner that offers both a robust independent ad server AND a self service technology for publishers. As CEO Roy de Souza stated in a recent blog post, “Self Service can save you time and money while keeping your customers happy and returning — which means more revenue for the publisher.” This development gives publishers who partner with ZEDO more options than ever before.
Learn more about ZEDO Self Service at http://www.zedo.com/product/selfServiceAdSystem.html
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ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
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