ZEDO Announces That It Can Support All 3 Types of Ad Inventory for Publishers
SAN FRANCISCO, CA–(Marketwire – September 8, 2010) – ZEDO has recognized that publishers sell their inventory in three distinct ways: Direct sales, ad networks, and self service. As a true advertising technology partner for publishers, ZEDO’s large engineering and product teams have worked diligently to produce more product and service options for publishers than any other provider in the online adverting industry.
In a new blog post titled “More Options to Monetize Inventory” at http://blog.zedo.com, VP of Products and Services Summer Koide stated to publishers that, “While you focus on content, getting users to your website, and keeping advertisers coming back, we work on ways to help you sell and support your premium inventory that is directly sold to your advertisers, the additional inventory that is handed to your ad networks, and inventory that is sold to your advertisers via a self service system.”
- Learn how publishers can use ZEDO to manage their direct sales inventory at: http://www.zedo.com/product/adserverDirectSales.htm
- Learn how publishers can use ZEDO to manage their ad network inventory at: http://www.zedo.com/product/yieldOptimizer.htm
- Learn how publishers can use ZEDO to manage their self service sold inventory at: http://www.zedo.com/product/selfServiceAdvertising.htm
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
firstname.lastname@example.org , 415.348.1975