ZEDO Ad Server Is Certified as Compliant With IAB Guidelines
SAN FRANCISCO, CA — (Marketwire – November 3, 2008) – San Francisco-based ZEDO, Inc., the leading ad server for the New Internet websites and the third largest ad serving company in the world, today announced that BPA has certified that ZEDO’s practices and technologies for reporting ad reach are compliant with IAB guidelines. ZEDO is now an Interactive Advertising Bureau (IAB) certified Ad Server.
BPA Worldwide is the global industry resource for verified audience data and media knowledge. Its Interactive System Certification Accreditation complies with all Interactive Advertising Bureau (IAB) guidelines, the key organization that oversees advertising on the Internet in the US, and provides additional systems verification that go above and beyond the IAB requirements.
This certification confirms that ZEDO is one of the leading ad servers in the industry. The rigorous analysis of ZEDO processes, systems and security and the changes made to receive certification now allow leading publishers across the world to rely on ZEDO and be confident that numbers are correct and discrepancies low.
Roy de Souza, CEO of ZEDO, said, “Our firm commitment to being able to provide the most accurate information is endorsed with this certification. Our certification will benefit our advertisers and publishers immensely. ZEDO has always been a high quality technology product. It is a leading ad server and has the lowest discrepancies in the industry.”
About BPA Worldwide
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries.
The Interactive Advertising Bureau (IAB) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend.
Jan Freeman, 415.348.1975