Internet Ad expert hails behavioral targeting as next wave in Internet advertising at Acxiom conference
New York, June 19, 2008: – Roy de Souza, Founder and CEO of the leading ad-server for high volume web publishers and the third largest ad server in the world, ZEDO, recently spoke on the evolution of online Advertising at InHale Multi Channel Marketing a conference held by Acxiom Corporation in New York.
At the conference Mr. Roy de Souza spoke on the evolution of online advertising and the concept of behavioural and re-targeting. ZEDO is a pioneer in the space and the leader in behavioral targeting. “Like it or not, users spend more and more of their time on high volume sites such as social networks and games sites” said Mr. Roy de Souza. “There are millions of users on these sites and with their huge growth rates they will soon dominate available advertising inventory for sale. So smart advertisers now demand a way find the selected users they want to show their advertising messages to, from amongst these millions. ZEDO’s years of experience serving hundreds of billions of ads has taught it, that behavioral targeting is the best possible way to do advertise on high volume sites -the future of the Internet. Behavioral is therefore the future of online advertising.
ZEDO’s focus on behavioral and retargeting technology to zero in on advertisers target audience on many sites including social sites. ZEDO is the industry’s only behavioral specialist and the only company that sells only behaviorally targeted impressions. Behavioral targeting allows advertisers to communicate with their online consumers in a highly personalized manner and achieve good performance. It will become vital to any advertising campaign, allowing marketers to segment and target ad campaigns across many sites to just the users that they need.
Jan Freeman, 415.348.1975