IAR Bits and Bytes
January 17, 2002
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San Francisco-based ad server ZEDO is making the unusual move of offering to serve unsold in ventory at no cost.
That’s big news for most publishers, who typically have to eat the cost of unsold online Advertising inventory in the course of their ASP subscriptions.
Generally, publishers stick house ads in place of unsold inventory in a bit to recoup a litt le of the cost (and to fill what could be empty space on their pages.) But ZEDO said the low overhead of its ad network allow it to offer to handle such ads for free.
The ad server, which said it serves 6 billion ads a month, also said it had signed contracts with StreamCast Networks, Boston Media and Shoxygen.com, Silicon India, Nutrio.
“The efficiency of ZEDO’s architecture allows ZEDO to provide the pricing and pricing struct ure that customers want,” said ZEDO chief executive Roy de Souza. “Publishers only pay ZEDO for ad serving when they are making money from the ads served — t his is what our customers need to succeed in today’s market.”