Announcing ZINC: An Ad Exchange
SAN FRANCISCO, CA–(Marketwire – April 07, 2011) – ZEDO, Inc. announces ZINC, an Ad Exchange.The ZINC Exchange offers advertisers instant pricing and availability of ad inventory on newspaper websites, and ease of purchasing through a single web interface.
ZINC is different from other exchanges and ad networks which sell low-quality remnant inventory. The only advertising inventory you’ll find on ZINC is high-quality sites such as newspaper publishers from across the country. ZINC includes the brands you know and trust; brands that are integral parts of local communities. Additionally, ZINC is unique in offering guaranteed impression delivery.
ZEDO CEO Roy de Souza states that, “The ZINC Exchange offers an easy way to see prices, create a media plan, and instantly buy high quality, brand-safe ad space. The ability to do guaranteed buys with even delivery across the campaign is attractive to brand advertisers and agencies. I am excited to launch the beta today.”
The exchange will be hosted at www.ZINCx.com
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
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