Advertisers Can Buy iPad Ads on the ZINC Ad Exchange
SAN FRANCISCO, CA–(Marketwire – April 25, 2011) – Advertisers can now buy advertising targeted only to users reading newspapers on their iPads with the ZINC Ad Exchange from ZEDO, Inc.
ZINC is a guaranteed inventory ad exchange for newspaper sites, which are the highest quality brand-safe sites on the web. ZEDO believes that recent iPad usage data reveals a new opportunity for marketers who buy advertising in online or print newspapers. Therefore ZINC now offers advertisers the ability to target people reading their daily newspapers on their iPads.
ZINC Product Manager Ivan Yakovenko stated that, “With 7 million people using the iPad to visit newspaper sites today there is a huge and fast growing opportunity for advertisers and agencies. Newspapers have long been the highest quality place to advertise. Steve Jobs and commentators believe that future audiences will read their newspapers and magazines on iPads. Therefore, ZINC now helps advertisers get their brands and products into this hot space and on this great content. ZINC is also very easy to use and lists prices immediately so advertisers can create a media plan and buy it. Advertisers will love buying from ZINC.”
Want to target users reading their newspapers on their iPads? ZINC is currently in beta form, but you can go to www.zincx.com to sign up for the waiting list.
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
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