Opt Out of Interest-based advertising
ZEDO customers may personalize ads based on your past online activity. This is often called online behavioral advertising, or OBA. You can opt-out of receiving personalized ads from ZEDO customers.
Opting out of interest-based advertising does not mean that you will stop seeing ads
Opting out Interest-based advertising means that you will no longer see ads that are selected for you, based on your browsing behavior, geographic location, or other ads you have seen. Opting out of the ZEDO interest-based advertising means that you may see ads multiple times, and that are targeted to users located anywhere in the world.
The ZEDO Opt Out tool is cookie based
If you have cookies blocked, or have blocked cookies from ZEDO, the Opt Out tool will not work. The Opt Out Tool sets a value in your ZEDO cookie that tells the ZEDO ad server to serve you any ad, rather than an advertisement that is customized for you. The opt out tool cannot set this value if you have no ZEDO cookie. Learn more about internet cookies.
In order for the Tool to work on your computer, your browser must be set to accept third party cookies. If you buy a new computer, change web browsers or delete this cookie, you will need to perform the opt-out task again
The NAI provides a mechanism to opt out of its member networks:
What it means to allow ZEDO cookies
If you let ZEDO set a cookie in your internet browser, the ZEDO ad server can ensure that you do not see certain ads multiple times per day. The ad server can also deliver ads to you that are appropriate to your time zone or geographic location, that are from some of your favorite sites that you visit often, or based on your browsing patterns and behaviors.
The ZEDO cookie is not a program and cannot execute anything on your computer. The ZEDO cookie can simply help the ZEDO ad server find the most appropriate ads for you.
The ZEDO cookie collects no personally identifiable information
ZEDO, the ZEDO ad server and the ZEDO interest-based advertising do not use, collect, or in any other way gather or store any personally identifiable information about anyone, ever. Learn more about Personally Identifiable Information (PII).
What it means to block ZEDO cookies
If you decide to block a browser cookie from the ZEDO domain, this means that ZEDO will no longer be able to manage your opt out preferences, and has no control over what ads are shown to you. Learn how to block your ZEDO cookie.
Concerns? Contact us