ZEDO’s leaders are a team of dynamic individuals with experience and proven track records. They are:
Roy de Souza
Chief Executive Officer and Co-founder
Roy de Souza, a thought leader in advertising technology, founded ZEDO in Silicon Valley in the early Internet growth period of 1999. It is now the 3rd largest global Internet advertising technology firm and a pioneer in Internet advertising technologies and platforms.
Roy believes that Internet advertising, as it offers better formats and simpler ways to buy, will inevitably outstrip TV advertising.
ZEDO focuses on serving high impact format ads for premium publishers and offers a “direct-pipe” platform to connect directly to brand advertising agencies that buy these formats.
The company has scaled up to several hundred people with offices in San Francisco, New York, Phoenix, London, St. Petersburg (Russia), Mumbai, Goa, Pune and New Delhi.
Widely regarded as an expert on online advertising, Roy is a well-known figure in the online advertising industry on the West Coast (USA) and a frequent speaker at ad:tech and other industry conferences in the US, India and around the world.
Paul Prior is President of ZEDO, Inc. and is responsible for the overall growth of the company. In this role he oversees a number of areas, including: Global Sales, Global Account Management, Marketing, PR, Partnerships and Finance and is a key contributor to Strategy.
Prior to joining ZEDO, he had extensive experience in digital, with 10 years at Acceleration, where he built the North American business with a focus on sales leadership, as well as forming global partnerships with Adobe (Omniture), Google (DoubleClick), ExactTarget and others to drive the global growth of the business. Prior to that he was at internet start-up WinWin Technologies, where he managed US Operations and Product Management. Before this he spent 5 years at Cisco leading ISP Sales for Cisco in South Africa.
Paul has a Bachelor of Business Science degree with Honors from the University of Cape Town, South Africa. Paul is based in the ZEDO New York offices.
Vice President – Engineering
Arleif Braganza is ZEDO’s VP of Engineering. He is responsible for ZEDO’s Design Architecture and delivery of High Performance, High Availability Systems. He is also an expert at building highly scalable distributed computing platforms, real time data collection and processing systems, and cloud computing.
Arleif has almost a decade of experience at ZEDO leading successful Scrum teams.
Vice President – Technical Operations
Nitesh Naik is the VP of Technical Operations at ZEDO and spearheads Network Operations, Customer Support and Implementation. Nitesh has over a decade of experience in open source technologies, CDN technology, Performance tuning, High Availability and System Administration.
Nitesh has been instrumental in providing higher up-time for ZEDO’s ad serving technology, which serves billions of ads per month. Prior to ZEDO, he worked with Phil Systems, Goa and leading content delivery network Akamai.
Vice President – Advertising Operations
As Vice President of Advertising Operations at ZEDO, Aashay leads a growing team of seasoned Ad Operations professionals who provide world-class service to some of the biggest online companies in the industry. With Aashay’s constant focus on high quality service and minute attention to detail, the Advertising Operations division has grown by more than 100% each year since Aashay joined ZEDO in 2010.
Prior to joining ZEDO, Aashay led large offshore operations teams for companies like Operative and Digital River through Cybage Software in India. Aashay has a Master’s degree in Communication Studies from the University of Pune, India and is currently based at the company’s headquarters in San Francisco, CA.
Vice President – Products and Services
As Vice President of Product Management and Services at ZEDO, Summer uses her expertise to maintain ZEDO’s position as a leader in the online advertising space. Summer is responsible for strategic initiatives that improve ZEDO’s operations, the quality of core products, release time for new features, and oversees the Customer Service department.
Summer also heads up the anti-malvertising task force at ZEDO, ensuring company compliance with internet standards and participation with industry boards and groups to ensure ZEDO customers are protected by the services offered through ZEDO. Summer has over a decade of experience in internet technologies and product development at various leading organizations, including Sears and Netflix, during which she has demonstrated expertise in engineering management, product and technical project management. Before joining ZEDO, Summer was in charge of strategic planning, engineering project management and cross-team communication at Walmart.com. Summer’s experience was instrumental in making Walmart.com one of the top three e-commerce sites in the world.
Prior to Walmart.com, Summer was in charge of product assortment, merchandising and vendor negotiations at Homewarehouse.com. She has numerous consulting assignments to her credit ranging from project management to system improvements and integrating content management systems.