ZEDO is a platform of products and services for publishers and advertisers, including high impact video advertising formats to provide advertisers unduplicated consumer reach. ZEDO’s range of offerings includes full featured ad serving, high impact display formats, ad network optimization, innovative rich media, behavioral targeting data built into a cloud-based ad server, a self-service tool where advertisers to buy directly from publishers, outsourced ad ops and globally renowned customer support. These offerings are integrated into one technology platform that can be purchased modularly or together. For advertisers, ZEDO offers ZINC, its private exchange for purchasing high impact formats that run on ZEDO’s premium network.
Founded in 1999 by Roy de Souza, ZEDO is headquartered in San Francisco & employs 250 people across its offices in New York, London, Mumbai, Goa and St. Petersburg (Russia). It is also fast expanding its engineering and R&D base in India. Currently, it is the third largest ad server and the leading independent ad server.
Privately held, ZEDO’s investors include Esther Dyson, Chairman, Edventure Holdings, Anthelon Capital, LP, Russian Hill Ventures and Wilson Sonsini Investments.